King's key strengths lie in its core values and convictions it stands by. What keeps
driving this company's relentless success is its continuous strive to pace up its
performance at every available opportunity.
A keen foresight, sharp business acumen, a people first philosophy together with a deep
insight of the market, makes King an exemplary brand that the industry looks up to.
It shall endeavor to provide the market with high-quality products, delivering as quickly
as possible at the most economical price.
It will strive to achieve organizational growth by providing a challenging and rewarding
work place for its employees, an environment where individual excellence is appreciated
It shall demonstrate stewardship of its precious natural resources by continuing to
manufacture environmentally safe products.
It is committed to continue as a reliable and trustworthy partner to its customers,
employees and shareholders.
It shall adhere closely to its mission and corporate vision and intend to achieve controlled
sustainable growth through new product development, market diversification, strategic
alliance and international expansion.